SilkAir is an airline with its head office in Singapore. It is a wholly owned subsidiary of Singapore Airlines and operates scheduled passenger services from Singapore to cities in Southeast Asia, South Asia, China and Australia. As the regional wing of Singapore Airlines, it serves the short-haul destinations in the Singapore Airlines Group network.
The airline had its roots as a regional air-charter company as Tradewinds Charters formed in 1976, serving leisure destinations. Scheduled services were introduced in 1989. As the carrier matured, regional business destinations were added to its network, thereby broadening the airline’s appeal beyond the holiday-maker to include the business traveller. A major marketing overhaul was started in 1991, culminating in 1992, by giving the airline its present name and logo as a new corporate identity.
Source: Wikipedia
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