TUI fly Netherlands, legally incorporated as TUI 
Airlines Netherlands (formerly branded as Arkefly and Arke), is a Dutch charter airline. It is the charter carrier of the Dutch arm of the German travel conglomerate TUI Group and its main base is Amsterdam Schiphol Airport.
TUI fly Netherlands traces its roots to Air Holland, which was founded in 1981. After financial problems Air Holland was taken over by the Exel Aviation Group and took a new start as Holland Exel in 2004. In 2005 the Exel Aviation Group was declared bankrupt. The German TUI Group took over the airline’s activities and renamed it ArkeFly. It is now wholly owned by the TUI Group. Its name was based on the biggest Dutch tour operator, Arke, which is also a subsidiary of the TUI Group. The newly reorganised airline operated its first flight in 2005.
In 2013, Arkefly changed its marketing name to Arke to reflect the partnership with the travel agency of the same name. In 2015, it was announced by the TUI Group that all five of TUI’s airline subsidiaries will be named TUI. Arke was the first to undergo the change, and was renamed TUI on 1 October 2015 – therefore changing the airline’s name also. Since 2017, the airline uses the brand TUI fly together with its sister companies TUI fly Deutschland, Belgium and Nordic.
Source: Wikipedia
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